Tips for Branding Your Start-Up Business

If you are a business owner, it is important to realize that the “branding” of your entity should be a top priority. With the level of competition that is out there, customers are seeking more than just a product or service. They are looking for a brand that they identify with and want to buy from. Thus, it is important to invest in your brand because if you don’t, your competitors will waste no time in branding you in a way that can damage your reputation.

So, how do you go about branding your business? Below are a few tips:

• An effective brand is usually one that is based upon attributes that are common between you and your business. This is important because it helps your customers to associate you and the business as having that quality that they desire and that is important to them.

• If you can establish your business as the lead or the expert in the market, your customers will see you as a trustworthy innovator. Who wants to work with competitors that are merely following your lead? You want your customers to view you as the business that cares enough to meet their needs and go above and beyond their expectations.

• Networking is an essential part of your business’s success. Meeting the right people can open doors you never knew existed. Just remember, the law of reciprocity will apply.

• Social media has become a key way of connecting with customers. If your target market is on social media (which they are), you should be on it too! Just make sure you keep your personal and your business brands separate.

• Work on your presentation skills. You will want to be an effective writer as well as a good speaker. Grammar, spelling, organization and word choice can make all the difference. If you use video conferencing to communicate with key personnel, take time to practice how you appear during such online discussions. Whether it is a first impression or your overall impact on others, make sure you are portraying yourself and your business in the way that you want.

• Most importantly, be authentic. If you try to be something that you are not, others will quickly see through it.

Branding your business (and yourself) can be an intimidating prospect, but it is vital that you do it. Let us help answer your questions and provide you with the advice and guidance you need. Nielsen Law Group has offices in Chandler, Tempe, Gilbert, AZ and Redlands, CA. Our attorneys and professional staff combine their in-depth knowledge of the law with practical and efficient strategies to determine the most effective approach to each client’s unique situation. Contact us today.